Sunday, August 10, 2014

Design Evaluation of Mayhem Fest 2014

On Tuesday, August 5, 2014 I attended the Rockstar Energy Mayhem Festival at the Aaron’s Amphitheater at Lakewood in Atlanta.  The venue holds a capacity of 19,000 people and had extended the reach of the festival through one of the parking lots in order to accommodate the three smaller, label sponsored stages and the various vendor booths. The fourth and main stage was located on the Amphitheater’s in house stage. The Mayhem festival caters towards the hardcore music scene and showcases bands that fall into the alike derivative genres of heavy metal.
The three smaller stages were basic rigs, approximately identical in size dimensions, lined side by side on the the gravel parking lot, each with almost identical lighting and sound instrumentations and stage design. The stages rotated the performance order so that the crews had the ability to change equipment. The lighting maps and sound rigs, for the most part, stayed the same. The lighting maps for each stage were designed with a minimalistic approach, since the shows were located in an uncovered area in the middle of a bright, summer day. In all 15 performances held on these stages, the stage design followed the traditional pattern of the drummer positioned in the center of the stage and raised on a platform and the remaining members of the band downstage, spaced in front of the drummer.
Each band had their respective logo backdrops (which hung upstage) and smaller, side banners hung consecutively down stage to create the wings of the stage. Colors within the banners, set pieces, band logos, the musicians’ equipment, and wardrobes did not stray from the basic yet various combinations of black, red, grey, and white. Majority of the bands were adorned in the fashion attire associated with the rebellious rock n’ roll culture, such as clothes with worn holes and cut off sleeves and an assortment of body modifications, like tattoos and piercings and gauges.
I cannot say that the majority performances were memorable as a result of production, because the production design was basic and unsatisfying as a member of the audience. However, I can say that the minimalistic approach is noteworthy since the design allowed for the rapid rotation of performances and provided a memorable variety of music. The only band among the associated performers with an obviously unique costume and stage design was Mushroomhead, a gore and mask themed metal band that has built their brand and stage performance around the periodically changing, detailed costuming. The band covered the top of the drums with paint, another regular performance element used by the band, which splattered all over the performers and stage during the set. For the most part, the overall design of each performance was memorable due to the familiarity of the genre’s predictable delivery and, was lack-luster due to the overall similarity.
There were four bands on the main stage, first Trivium, next Miss May I, then Korn, followed by Avenged Sevenfold.  The performance elements of both Miss May I and Trivium mirrored the basic design of the majority of the pervious bands with the simplistic stage design and similar wardrobes. The Korn brand has developed a wardrobe and overall design over the past 21 years that was incorporated in this particular performance. Their stage used a minimalistic approach, contrary to previous performances I have seen, and consisted of their signature, gaudy and embellished metal microphone stands and 2 rectangular led screens positioned proportionally on stage left and right that looped colorful, geometric patters synched with the audio.

The most memorable, design intensive, and expensive performance was presented by Avenged Sevenfold. A huge curtain was drawn over the stage in order to conceal the construction of the set, then pulled back to reveal the final creation when the performance started. The stage was transformed into a skeleton themed dungeon with three giant archways upstage and led screens inside each archway gave an appearance of scenery (like walking skeletons and close ups of the band members) behind the archways; a giant skeleton king sat upon a throne of stone and bone and held a giant bone scepter as it slowly and periodically turned it’s head; a grand staircase extended downstage from the king’s throne and the musicians were at the bottom. Tattered red curtains hung in front of the archways’ pillars and on the edge of the stage wings. The entire performance incorporated pyrotechnics that shot fireballs into the air in front of the skeleton king, spanning the length of the archways, and streams of fire diagonally from the left and right fly lofts, all in synch with the music. My observations of the lighting, pyrotechnics, stage, and sound designs indicated to me that the production budget was extensive and allowed for a visually vivid and unique performance that embodied heavy metal.